Description

Digital marketing courses with idigital academy is specially curated by professional industry experts. It covers most of the advanced techniques and strategies used to tackle the challenges in the digital marketing world. Along with the basic knowledge in online marketing, the course also teaches the fundamental statistical tools for analysis, online marketing and essential marketing & advertising concepts. The students will get practical learning with hands-on training, where students will lay their hands on virtual website optimization, marketing datasets, dummy display ads, SEO and class discussions. The key features of the program include optimization of the website through Google Adwords, the experience of analyzing responses with analytical software, and the launch of dummy display ads. At the successful completion of this course, the students will be able to work across channels and will be able to implement efficient digital marketing strategies for businesses.

This is an instructor-led course with an average batch size of 10 students. In 80 hours of classroom training, you will get both the theoretical and practical knowledge needed to build the necessary skills. The students will get an internationally recognized marketing certificate to enhance their careers. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance or freelance work opportunities.

What will I Learn?

  • You will learn Advance Digital marketing Concepts Like SEO, Google Ads, Facebook Ads etc.,
  • You will be working tools like Google Analytics, Keyword Planner and other SEO related tools.

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Learn from Experts
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training

Search Engine Optimization

  • Introduction to SEO
  • What is Search Engine Optimization?
  • Why you need Search Engine Optimization?
  • Search Engine Basics
  • How Search Engine Works
  • Major Search Engines and Directories
  • Google Algorithm
  • What is Page Rank?
  • Dealing with Crawlers
  • Keyword Research and Analysis
  • Competitor keyword analysis
  • Finding appropriate Keywords
  • Keywords Planner Tool
  • High and low Competition keywords
  • On-page optimization
  • Off-page optimization
  • Others tools for keyword research

 

Search Engine Marketing

  • AdWords basics
  • How AdWords works
  • Account administration and security
  • Payment Methods and Setting
  • Google PPC Campaigns
  • Keywords Research
  • Create ads and campaigns
  • Campaign settings
  • Budgets and bids
  • Ads and approvals
  • Find out if the ad is running
  • Track sales and other conversions
  • Google Analytics and AdWords
  • Google Shopping Ads
  • Setting up merchant centre
  • creating product feed
  • Identify Google product category list
  • Setting up and managing a shopping campaign
  • Remarketing
  • Video Ads
  • Promotions and Coupons
  • Taxes

 

Digital Display Advertising

  • Concepts of Display Advertising
  • Benefits of Digital Display
  • Challenges of Digital Display
  • Google Display Ad network
  • Choose where and when ads appear
  • Ad Placement on Website
  • Reach your audience
  • Reporting

 

Social Media Marketing

  • What is social media?
  • The Value of Social Media
  • Building and engaging a community
  • Social Media Metrics and ROI
  • Brand impressions and offers
  • Manage Workflow/Campaigns
  • Social Media Optimization
  • social media monitoring tools

 

Facebook

  • FB for branding
  • managing business page
  • Facebook groups and events
  • organic FB Business promotion
  • FB adverts
  • types of ads
  • campaign creation
  • campaign management
  • FB lead generation
  • FB shopping ads
  • ad targeting
  • custom audience
  • using free tools for ads and promotion
  • reporting

 

LinkedIn

  • Profile set up
  • Linked in for business
  • LinkedIn Tools
  • LinkedIn marketing tools
  • LinkedIn Campaigns
  • Targeting strategy
  • Lead generation from LinkedIn
  • LinkedIn Sales Navigator
  • LinkedIn recruiter
  • LinkedIn learning
  • LinkedIn Analytics

 

Twitter

  • Signing up for Twitter
  • Choosing a username
  • Building brand presences
  • Following others
  • Exploring Hashtags
  • Crafting great tweets
  • Adding photos and video to tweets
  • Scheduling tweets
  • Searching for potential clients
  • Re-tweeting
  • Advertising on Twitter
  • Using third-party Twitter-management tools
  • Creating compelling offers
  • Tracking Twitter via Google Analytics

 

Email Marketing

  • Introduction to Email Marketing
  • Email Design and Functionality
  • Email List Building and Capture Page Design
  • Email Optimization and Testing
  • Email Deployment
  • Email Release
  • Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates

 

Google Analytics

  • Benefits of Google Analytics Tool
  • Google Analytics Account Set-Up
  • Google Analytics Performance Metrics explanation
  • Importance of Tracking Code & creation
  • Explaining Google Analytics Admin Panel & set-up
  • Creation of Goals & Funnels
  • Linking Google Analytics Account with other tools
  • Audience tab to understand User interaction on your Website
  • Acquisition tab to understand Digital Marketing support for your Website branding & conversions
  • Behaviour tab to understand the pros & cons of your Website content to your User expectations
  • Explaining Conversion tabs to understand the buying cycle of your website with user
  • Working on different custom reports for analysing Website, while applying to day-to-day executions for betterROI

 

Mobile Marketing

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • SMS marketing
  • App-based marketing
  • In-game mobile marketing
  • Mobile web marketing
  • QR codes
  • Location-based services

 

Affiliate Marketing

  • Types of affiliates
  • Integrating Ads to website
  • Linking Bank Accounts
  • Google Adsense
  • Rules for Adsense
  • Tracking Code Setup
  • Pay-out Types

Ms.Anusha

The trainer has 15 years of industry experience and more than 8 years of teaching experience and trained 300+ students. The trainer is an expert in Website structure & planning, SEO, PPC, Google Ads, Search Network Ads on Google, Display Network Ads, Re-Marketing Ads, Shopping Ads

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Description

Digital marketing courses with idigital academy is specially curated by professional industry experts. It covers most of the advanced techniques and strategies used to tackle the challenges in the digital marketing world. Along with the basic knowledge in online marketing, the course also teaches the fundamental statistical tools for analysis, online marketing and essential marketing & advertising concepts. The students will get practical learning with hands-on training, where students will lay their hands on virtual website optimization, marketing datasets, dummy display ads, SEO and class discussions. The key features of the program include optimization of the website through Google Adwords, the experience of analyzing responses with analytical software, and the launch of dummy display ads. At the successful completion of this course, the students will be able to work across channels and will be able to implement efficient digital marketing strategies for businesses.

This is an instructor-led course with an average batch size of 10 students. In 80 hours of classroom training, you will get both the theoretical and practical knowledge needed to build the necessary skills. The students will get an internationally recognized marketing certificate to enhance their careers. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance or freelance work opportunities.

What will I Learn?

  • You will learn Advance Digital marketing Concepts Like SEO, Google Ads, Facebook Ads etc.,
  • You will be working tools like Google Analytics, Keyword Planner and other SEO related tools.

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Learn from Experts
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training
₹25,000 ₹ 30,000

Hurry up!! Limited seats only

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